Achieving health goals requires engagement by public health professionals with partners in other sectors like education, housing, transportation, and business. PHRASES provides tools and guidance to help public health leaders effectively communicate the value of public health to potential partners and decision makers in other sectors.
Public health professionals are uniquely capable of bringing together colleagues from many sectors around a common cause. Across the country, shared concerns and closely related goals are translating into effective partnerships – with health systems, business, housing, and education, to name just a few. In those communities, public health analytics, needs assessments, and proven prevention strategies are informing policy and action and providing wide value. But even as many locales are showcasing effective partnerships, others are lagging behind. Too often, key decisions are being made without the contribution of public health and the benefits of the rigorous knowledge and rich data in the field are sometimes getting lost. There is a gap that must be bridged so that the assets and power of public health can reach a larger audience. To open the door to effective partnerships, public health professionals need to understand what matters to other sectors and offer it.
The de Beaumont Foundation and the Aspen Institute launched Public Health Reaching Across Sectors (PHRASES) to help public health professionals better communicate the impact and value of their field to other sectors. PHRASES is working with the FrameWorks Institute to analyze the set of assumptions and cognitive holes that public health professionals face when they attempt to engage people across sectors about their field. A robust toolkit with evidenced-based strategies, a resource library, answers to tough questions, stories from the public health field and model documents is currently under development.