Communications Associate – Big Cities Health Coalition
Who We Are
The de Beaumont Foundation is a private charitable foundation that advances policy, builds partnerships, and strengthens public health to create communities where people can achieve their best possible health. Our work centers around three main priority areas:
- Policy: We advance policies that improve community health, so that current and future generations can benefit from changes enacted by today’s leaders.
- Partnerships: We build partnerships, often among unlikely allies, so that leaders can make decisions that achieve their shared goal of creating healthier communities.
- People: We create practical solutions that strengthen the public health system and workforce, so that professionals are equipped to make their communities healthier.
We strongly believe that the spirit in which we do our work is as important as the work itself. We pride ourselves on excellence, innovation, fostering collaboration between groups that might not otherwise interact, and a willingness to have fun with our work.
The Big Cities Health Coalition
BCHC is a forum for the leaders of America’s largest metropolitan health departments to exchange strategies and jointly address issues to promote and protect the health and safety of the almost 62 million Americans (one in five) they serve. Its vision is to create healthy, more equitable communities, through big city innovation and leadership, and its mission is to advance equity and health for present and future generations.
BCHC is housed within the de Beaumont Foundation, a long-term funder and partner. The Executive Director, in partnership with the member leadership, has primary oversight of the coalition’s activities. The person hired for this newly created position will be an employee of the de Beaumont Foundation and will report to the Vice President of Communications, directed by the Executive Director of BCHC to meet the organization’s day-to-day communications needs, as well as contribute to high-level strategic discussions under the oversight of the VP of Communications.
Position Overview – What You’ll Do
Your job will be to develop and implement a wide range of communication strategies to extend the reach, influence, and impact of the Big Cities Health Coalition and its members. You will work with the Executive Director of BCHC and the Vice President of de Beaumont Communications to collaboratively create a strategic communications plan — and be responsible for implementing it, including earned, digital, and social media; website content and management; writing and editing of issue papers, reports, blog posts, op-eds, press statements, and other such materials; and more. You will be expected to remain up to date on evolving policies and practices in the public health/urban health field and use what you learn to recommend strategies and develop content to advance BCHC’s priorities.
Your day-to-day work will include activities like:
- Writing: Write, edit, and proofread print and digital content, including but not limited to website content, blog posts, issue briefs, program overviews, case studies, and media materials, such as press statements and supporting documentation. Lead the development of the annual report and other publications.
- Website/Social Media: Lead content strategy and engagement for bigcitieshealth.org and BCHC’s social media channels. Develop and implement an editorial calendar; post and update content on the website; and track and report on web and social analytics.
- Strategic Communications Planning: Help create and take the lead in implementing a strategic communications plan with audiences, goals, tactics, and metrics to enable the organization to build on its past progress and expand its reach and influence.
- Media Relations: As part of the strategic communications plan, define media goals and targets for proactive outreach (announcements, reports, promoting the leadership of local officials, etc.) and reactive activities (responding to reporter inquiries, emerging issues, legislative developments, etc.). Cultivate relationships with reporters to help position BCHC as a go-to source on urban public health. Facilitate and garner earned media, including targeted media lists, story angles, and supporting media materials. Draft and edit op-eds for placement in traditional and online outlets.
- Project Management: Develop and implement editorial calendars for web and social media content. Oversee vendors and consultants, possibly including communications agencies, digital consultants, website developers, designers, printers, photographers, videographers, and others.
- Creative Development and Technical Tasks: Create or work with designers to create graphics for print, web, and social media. Oversee the organization’s branding guidelines (logo, color, fonts, etc.).
Who You Are
The ideal candidate will have experience in advocacy communications, media relations, and digital communications and be able to juggle multiple priorities, take initiative, and thrive in a fast-paced environment. He or she will be able to think and work independently, but collaborate well with others, as well as recognize that sometimes work has to happen outside of routine business hours. The strongest candidate will also have health, public health, and/or policy experience/knowledge.
To be successful in this job, you will excel in these areas:
- Mission-driven: You want to make a difference and have experience in advocacy-related, cause-driven communications.
- Hands-on: You are strategic and enjoy contributing ideas, but are also eager to execute You are ready and willing to participate in all-hands-on-deck projects, which frequently come up.
- Detail-oriented: You are enthusiastic about grammar and spelling and take pride in being the final set of eyes for reports, newsletters, digital content, and other communications.
- Ownership: You care deeply about doing what it takes to achieve results, and can manage your own projects (or pieces of larger ones). You drive work forward with a sense of urgency, anticipate problems, and course-correct when needed, with limited oversight.
- Initiative: You are eager to use your role to advance BCHC’s mission and look for ways to help beyond your own core responsibilities. That said, no job is too small for anyone on the team, and your attitude reflects that.
- Relationship management: You have a good sense of how to manage relationships with members, staff, and partners, as well as build new relationships. You handle confidential information sensitively and use discretion about what information you share with members and partners.
- At least five years of experience in strategic communications, preferably including advocacy communications.
- Exceptional writing, editing, and proofreading skills. Ability to translate complex subject matter for a general audience.
- Experience developing and implementing editorial plans, including social media content.
- Comfort and hands-on experience with digital systems and tools, such as WordPress/Squarespace, Google Analytics, Constant Contact and/or MailChimp, Photoshop and/or other photo-editing software, project management systems, and advertising (Google Adwords, SEO, social media marketing, etc.).
How to Apply
The BCHC team is small and scrappy, service-oriented, and deeply committed to the success of our members and our collaborative agenda to improve urban health.
This position is full-time and based in downtown Bethesda, MD, just outside of Washington, D.C. There may be opportunity for some telework after an initial orientation period, with the expectation of core days in the office.
Some travel is required (a few days every few months) and is typically known well in advance.
We offer a competitive salary, excellent benefits, and a collegial work environment. Salary $70,000-$80,000 depending on experience.
Candidates should send cover letter (with salary requirement), resume, and writing samples to Mark Miller at firstname.lastname@example.org with the subject “BCHC Communications.”
Big Cities Health Coalition staff are employees of the de Beaumont Foundation, which is an equal opportunity employer. Employment opportunities are based upon individual capabilities and qualifications without regard to race, gender, religion, sexual orientation, age, national origin, disability, veteran status, or any other protected characteristic as established under law.
Publication date: March 10, 2020