PHRASES provides tools to help public health professionals communicate effectively in order to form partnerships with other sectors, such as housing, education, and business.
The de Beaumont Foundation and the Aspen Institute launched Public Health Reaching Across Sectors (PHRASES) in 2017 to help public health officials better communicate the impact and value of their field to other sectors. The goal is foster cross-sector partnerships and alliances, generate sustainable support for novel approaches to public health problems, and make public health an attractive career choice.
PHRASES has partnered with the FrameWorks Institute to conduct in-depth interviews and focus groups with sector leaders to create reframing public health messaging and create practical tools for all health professionals. The tools will be released in July 2019.