Changing the COVID Conversation

It’s never been more important in public health to understand the perceptions of Americans and tailor health communications accordingly. In 2020 and 2021, de Beaumont partnered with pollster Frank Luntz and data intelligence company Morning Consult on a series of polls and focus groups to identify the messaging and language most likely to build support for public health measures and confidence in COVID-19 vaccines. Since then, we have continued to study the views, beliefs, and values of Americans on key health topics to inform the development of effective public health messaging and language.